MESNAC European Research and Technical Center (M.E.R.T.C) Plays More Important Role of Promoting MESNAC’s Internationalization Process

2011-04-27

Recently, M.E.R.T.C self developed P-PRO half-steel one stage building machine got success, which lays foundation to provide better service to European customers.

From the establishment of M.E.R.T.C in June 2009, the general manager Karol•Vanko focuses on the positioning of “Do MESNAC’s Internationalization Bridge”, with his colleagues do marketing and service work positively, communicating with noted European and American customers to improve the popularity and good reputation of MESNAC in the European market quickly.

About how to take over enterprise’s internationalization strategy, Karol•Vanko emphasizes that several years ago, from the cooperation with MATADOR, KONSTRUKTA and FARREL, MESNAC began to carry out its internationalization strategy. The establishment of M.E.R.T.C is an inevitable result of long-term cooperation and mutual understanding. The internationalization strategy is not a dream, but establishes on the basis of experience of high efficiency international relationship. According to update the rubber machine, provide quality service to European customers and establish close relationship with MESNAC’s VIP customers, M.E.R.T.C fulfills its internationalization mission.

In the aspect of promoting MESNAC’s internationalization process, Karol•Vanko believes M.E.R.T.C has its unique advantages. The team has contacted with many customers in the world, they have experienced different cooperation culture, customer behaviors and working environment, all of these can be shared with the colleagues of MESNAC so as to make better positioning for the enterprise in the complex international environment and numerous international opportunities.

The major target of M.E.R.T.C is establishing close relationship with partners and customers in Europe and even the whole world, and providing outstanding service to all of the MESNAC’s equipments, as well as researching and developing new equipments according to the requirements of European customers to seek new business opportunities for MESNAC in European market.

Actually, MESNAC has already put into effect of the “internationalization” several years ago. Compared with other competitors, MESNAC has unique advantages in using experience mentioned above, and this will make sure it becomes the leader of Chinese rubber industry as well as the most important company of the global rubber industry. During this process, the driving forces played by M.E.R.T.C are more and more remarkable.
  

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